Ways to Pay campaign

ROLE
Concept
Design

Took existing “hopsters” and gave them oversized props and personalities to help generate awareness of alternative ways to pay for transit using new HOP card system.

TOOLS
Illustrator

TriMet Ways to Pay Campaign. One “hopster” is holding an oversized cell phone, another is sitting on oversized cash, and the last is holding an oversized Hop transit card over the shoulder.

TriMet Ways to Pay campaign bus stop bench ad

TriMet Way to Pay campaign bus shelter ad